The 16 Best SEO Keyword Research Tools
Ask any expert in SEO and they will inform you
that attempting to carry out keyword
research Attempting to create a thorough list of keywords
without the aid of a keyword research tool is an ungrateful endeavor that
essentially cannot be accomplished. monthly
search volumes .
successful search engine optimization (SEO)
strategy, tools and techniques have been developed to make this process easier
and more efficient. Keyword research involves identifying the keywords or
phrases that users are using to search for information related to a particular
topic or industry. By understanding what keywords are being searched, website
owners and SEO professionals can optimize their content to rank higher in search
engine results pages (SERPs) and attract more organic traffic. These tools and
techniques help with collecting data on search volumes, competition levels, and
related keywords, which can then be used to create an effective SEO strategy.An approach
to optimizing search engine performance., having the appropriate
tools for keyword research is crucial for your success. SEO
tool stack .
If you are a beginner in SEO or simply
interested in exploring new tools, we have compiled a list that you may find
useful.
In this article, we will explore 16 highly
effective keyword research tools that are favored by SEO experts. We aim to
assist you in finding the most suitable tool for your specific requirements.
[Recommended Read] →A
comprehensive list of vital SEO tools designed for agencies.
The top resources for conducting keyword research.
1. Semrush
One of the most highly demanded tools for
researching keywords in the market. Semrush provides
a complete range of search engine optimization tools.
More specifically, when it comes to conducting
keyword research, this involves:
1.
Keyword Overview: As
its name implies, this offers a summary of keywords with details such as the
number of searches, level of competition, cost per click, and different forms
or variations.
2.
Keyword Magic Tool: This
tool provides you with a list of keywords based on different search options
such as broad match, exact match, phrase match, and related words. It also
provides relevant information about the popularity of these keywords, user
intent, and the level of competition associated with them.
3.
Keyword Manager: This
tool is exclusively accessible to Semrush users who have made a payment. It
offers extensive analysis features and the ability to export data.
4.
Position Tracking: This
function enables you to track the daily ranking of your website compared to
your competitors.
5.
Organic Traffic Insights: By integrating Google Analytics and Search Console with its own data,
this enables you to ascertain the specific keywords responsible for generating
organic traffic to your website.
Price: $99.95-449.95/month
2. Ahrefs Keywords Explorer
comprehensive set of tools for website analysis,
keyword research, competitor analysis, backlink analysis, and content
optimization. Ahrefs is a versatile and powerful SEO toolbox that provides all
the necessary tools in one place. Keyword
Explorer that delivers highly detailed information on keywords.
It offers not only keyword suggestions, but
also provides details about search volume, ranking difficulty, and keyword
trends using data from 10 different search engines.
The insight it provides is particularly
valuable because it allows you to understand your competition better. It helps
you discover the keywords they are ranked for, which you may not be ranking
for.
The data obtained can be utilized to generate
fresh content aiming to attract and seize the attention of the said traffic.
Price: $83-999/month
3. Google Keyword Planner
It is reasonable to expect that the most
powerful search engine in the world would offer a tool to assist you in
identifying helpful keywords.
Google
Keyword Planner Although it may not provide as many features as
other tools available, it is unique in offering direct data from Google.
The tool is primarily designed for digital
marketers who advertise on Google, but it can be used by anyone with a Google
Ads account at no cost.
It is easy to use - simply enter a keyword and
it will provide you with information about the estimated monthly search volume,
related keywords, and bidding details.
Price: Free with a Google Ads account.
4. Serpstat
Another full-service SEO suite, Serpstat This package
consists of various tools that can be used for activities such as creating
links, managing PPC campaigns, optimizing local search results, and conducting
keyword research.
By asserting its utilization of the largest
database, this tool has the ability to aid in keyword identification, volume
and popularity analysis, competition assessment, and tracking of competitors.
One standout feature of Serpstat is that it
displays the website in the featured snippet as the top result, allowing users
to secure this position for themselves.
The package also consists of tools that allow
you to monitor popular keywords, such as searches done in specific regions,
keeping track of rankings, and analyzing content.
Price: $59-499/month
5. KeywordTool.io
The most useful part of KeywordTool.io The immense amount of keyword
suggestions it offers is remarkable.
For instance, when searching for [pharmacy], a
total of 669 different keywords were found.
All the necessary information for an SEO
expert is offered in these words, such as competition levels (both overall and
for specific keywords), search volume, and trend details.
Image capture taken from KeywordTool.io in
February 2023.
You have the ability to filter the results on
KeywordTool.io according to your requirements. This means you can choose the
region, language, platform, and even the specific type you are looking for.
Similar to the majority of other keyword
research tools mentioned, this tool permits you to study your competitors and
determine the words and phrases that they are ranking for, but you are not.
Price: $69-129/month
6. Moz Keyword Explorer
Moz, being a major player in the field of SEO
tools, offers a keyword research tool which is quite expected.
you have the option to choose between a paid
or free version, with the free version only allowing for 10 queries per month. Moz Keyword Explorer The
paragraph mentions that it offers a wide range of analysis tools, strong
keyword suggestions, and predictive metrics.
Additionally, it provides comprehensive data
on search engine results pages (SERPs), resources to identify specific and
niche keywords, searches relevant to queries, as well as recommendations to
improve your international rankings.
Price: $79-599/month
7. Google Trends
A different tool offered by the dominant
figure in online search Google
Trends Is a tool for conducting keyword research that is available
for free. It allows users to search for specific words and phrases, as well as
related queries.
Image taken from Google Trends in March 2023.
The paragraph can be paraphrased as
follows: The information is presented in
several helpful ways, such as categorizing interests based on different
regions, tracking interest trends over time, and providing associated topics
and searches.
Additionally, it is possible to assess the
relative popularity of two keywords by comparing them with each other.
Price: Free
8. AnswerThePublic
Presenting itself as a "search listening
tool," AnswerThePublic "This
technology leverages autocomplete information obtained from search engines to
identify helpful search queries and phrases."
Next, the data is displayed visually in a way
that simplifies the process of recognizing search volume categorized into
questions, prepositions, comparisons, and related searches.
In addition, it offers a list of keywords
arranged in alphabetical order.
A screenshot taken in February 2023 from
AnswerThePublic.
If you are doing a small research, the free
version of this tool can be handy.
If you engage in SEO on a regular basis, the
Pro plan is recommended as it offers unlimited daily searches, priority
customer support, and the ability to customize.
Price: $9-199/month
9. QuestionDB
QuestionDB is
an effective method for uncovering relevant keywords that may not be generated
by other tools used for keyword research.
When you input a general keyword, you are
provided with a compilation of very precise questions regarding that topic.
Keeping this in consideration, you have the
ability to produce content that focuses on words and phrases with minimal
competition but high potential. Additionally, you can establish expertise and
credibility within your particular area of expertise.
There are two options available for this, a
free version and a paid version. However, the free version has a restriction
where users can only get a maximum of 50 search results.
Price : $0-50/month
10. Jaaxy
stating that it is the most advanced tool for
finding keywords worldwide, Jaaxy This
tool is user-friendly and provides a plethora of keyword suggestions.
Designed specifically for individuals involved
in affiliate marketing, this resource offers an extensive inventory of
associated terms and expressions, along with valuable insights into search
popularity, website traffic, and competitor success.
It contains details concerning the ranking of
your website based on the keywords being monitored.
Price: The cost for the free option is $99 per month with a limit of 30
keyword searches per month.
11. Long Tail Pro
Long Tail Pro is a specially designed tool
that assists SEO professionals in identifying long-tail keywords. It consists
of five different tools that encompass all aspects of SEO.
6.
Keywords.
7.
Rankings.
8.
Backlinks.
9.
SERP
Analysis.
10.
Site Audit.
The keyword research tool provides various
useful features that marketers may find beneficial, such as organizing
keywords, analyzing campaign metrics, and assessing competition.
However, its true power lies in its capability
to discover niche keywords from a wide initial search term, providing a rapid
output of up to 400 specific words and phrases.
Price: $24.75-
13. Majestic
Majestic Included
in its suite of SEO tools, there are three keyword tools available.
11.
Keyword Generator which
can aid in discovering fresh keywords for generating content ideas and targeted
advertising.
12.
Keyword Checker ,
which offers a comprehensive database that monitors and categorizes words and
phrases.
13.
Search Explore This
feature, available only in Pro-level plans, examines keyword competition and
offers a detailed assessment of ranking difficulty.
Price: $41.67-399.99/month
14. Soovle
Browsing through websites such as Google,
Amazon, Bing, Wikipedia, and YouTube, Soovle This
indicates that it recommends keywords that you might not have considered.
Image from Soovle, taken in February 2023.
The outcomes are exhibited according to the
website, giving you the opportunity to enhance your content exclusively for
each individual site.
You can use it to store recommendations for
later use, or save them as a .CSV file for downloading.
Additionally, it offers a list of internet
keywords in alphabetical order, showing the corresponding platform where each
keyword holds a significant rank through the use of an icon.
Price: Free
15. Keyword Surfer
This particular tool distinguishes itself from
the others mentioned as it is not a standalone platform but rather a plugin for
Chrome.
Keyword
Surfer provides an easy and natural method to gather and evaluate
search information and organize your keywords into distinct groups.
This plugin simplifies the process of tracking
search intent, discovering topic clusters, and quickly assessing search volume.
Price: Starting at $49/month
16. Google Search Console
the popular tool called Google Keyword
Planner. There are many keyword research tools available, but Google Keyword
Planner is often considered one of the most reliable and comprehensive. It
provides valuable insights into search volume, competition, and cost-per-click
data for keywords. It is especially useful for advertisers looking to create
effective Google Ads campaigns. So, when compiling a list of keyword research
tools, Google Keyword Planner is definitely a tool that should not be
overlooked. Google Search
Console - despite the fact that it is not officially classified as
one.
The reason why it is part of this list is
primarily due to the performance report.
Through analyzing the performance of your website,
you can discover the sources of your traffic, the search terms that are leading
people to your site, and identify the pages that are most successful.
You can then analyze this information to
discover new potential keywords and improve your current content.
What's even more advantageous is that it
provides the option to personalize and adjust your reports according to your
preferences, allowing you to include the data that holds the highest
significance for you.
Price: Free
Selecting the correct keyword research tool is important when conducting search engine optimization (SEO) activities.
There are numerous options available, and the
tools mentioned here are just a small selection.
Therefore, when faced with multiple platforms
that offer identical or comparable features, how do you go about selecting the
most suitable one for your specific requirements?
To help you decide, you should consider:
14.
Your budget Of
course, what you require is a solution that offers the necessary features at a
reasonable cost. Although free alternatives can be valuable, they typically
lack the level of effectiveness that paid tools provide.
15.
Your overall SEO strategy - What is the main objective of your search engine optimization
strategies? Do you aim to establish your credibility or attract fresh clients?
Are you targeting a local or global audience? Each keyword research tool has
its own advantages and drawbacks. Choose one that aligns well with your
objectives.
Make sure to thoroughly assess the choices
available to you. If you are part of a team, encourage input from everyone.
It is possible that they have previously tried
various platforms, experiencing both success and failure. Knowing the reasons
behind their outcomes can assist you in selecting the most suitable one for your
requirements.
Once you discover the ideal option for you,
you can begin pursuing and attracting traffic from additional searches, thereby
generating a higher number of conversions.
More
Resources:
16.
Using the Google Keyword Planner, learn
how to effectively utilize this complimentary tool for Search Engine
Optimization (SEO) purposes.
17.
Paraphrase: An extensive guide for
beginners on conducting keyword research.
18.
How to properly conduct rank tracking
Featured Image:
Aysezgicmeli/Shutterstock